SHAMPOOS

Shampoo is the cleansing first step of haircare routines. Much like cleansers in skincare, hair shampoos purify, protect and hydrate the scalp and strands, as well as prepare hair for next steps. During the day and as we sleep, impurities like sweat, dirt and pollution build up and attach themselves to our natural oils (called sebum), making hair feel greasy to the touch. Shampoo works for hair by emulsifying the sebum, which separates and removes impurities and sweat. This returns strands to a clean and purified state and clears excess oil from the scalp. After shampooing, hair is refreshed and ready for moisturising steps like conditioner.

All hair types and needs are unique, and washing cycles will be different for everyone. However, it’s important not to over-wash hair with shampoos. Our scalp and strands’ natural properties such as lipids and sebum play an important role in promoting hydration and protection from external stress, and washing too frequently can remove them from hair. Typically, washing 1–3 times a week should suffice.

The scalp and strands close to roots are the focus area of shampoo for hair. To cleanse and enhance the targeted results of your tailored formula – whether it be bodifying, thickening or strengthening – apply your shampoo in the following way:

1. Apply a small amount (usually the size of a chestnut) to wet hair.
2. Emulsify between your hands and massage into scalp and roots, ensuring product is lathered evenly over scalp.

Rinse, working over lengths and ends as you do.

Shampoo is the first essential step of any haircare routine. Without it, hair isn’t properly cleansed and your conditioner and hair mask treatments can’t moisturise strands effectively. Whatever your hair type and concern, shampoo is used to remove impurities like dust, pollutants and excess sweat, to return hair to a purified state.

One tailored shampoo should suffice in your haircare routine. To start, apply a small (coin-sized amount) to hair and lather in, making sure to massage into your scalp and roots. If your hair is feeling particularly flat or needs extra attention, you can double shampoo by rinsing and repeating.

Shampooing helps to separate important, moisturising oils that we need from impurities like excess sweat and debris. Without it, oils and dirt can accumulate on hair, causing strands to feel greasy, dirty and weak. Too much build up can affect scalp, cuticle and follicle health, affecting hair growth and strength.

All hair types are unique and your hair routine will vary. However, shampooing is a universal step that helps to cleanse and purify hair. Hair shampoos also prepare strands for your nourishing products like conditioners and hair masks. For best results, pair your tailored shampoo with a conditioner, alongside your other haircare steps.

Shampooing removes stressors like excess oils from strands and scalp, but over-washing can affect the content of important oils which we need for hair health. To protect and retain nourishing natural oils (called sebum), it’s important not to over-wash hair. Washing hair 1–3 times per week is typically enough.

Your hair can be affected by a variety of factors like hair colouring and the environment, which can create a need for different kinds of hair products and ingredients. Kérastase's targeted approach to hair care allows you to easily shop shampoo products by hair concern to find the best shampoo for your needs. See below to explore the best shampoos for your hair type:

• Hair feeling dry and brittle? Shop our nourishing shampoos for dry hair.
• Need to protect your hair while providing restorative care? Shop our shampoos for coloured hair.
• Experiencing split ends and hair damage? Shop our hair repair shampoos.
• Wanting to hydrate and define your curls? Explore our curly hair shampoos.
• Are you noticing hair fall and breakage? Discover our anti-hair loss shampoos.

As you can see, our wide variety of hair shampoos allows you to create a targeted approach to your hair routine and achieve soft, shiny, and healthy hair. If you are still unsure what hair type is best for your hair concerns, take our online hair quiz for a personalised routine based on your answers.

Much like skin, hair is protected and enhanced by nourishing ingredients. The Kérastase range of haircare is inspired by skincare – our formulas are infused with luxurious ingredients like hyaluronic acid, ceramides and ginger root to target specific concerns and boost your unique hair type.